Blake Lively is popular on social media, in part because of her amazing relationship with her husband, Ryan Reynolds. The two seem to have some sort of competition over who can mock the other the best online, if they’re not busy clowning Hugh Jackman.
So imagine the despair when followers saw Lively has deleted all of her Instagram posts:
And even weirder, she unfollowed Reynolds, and started following only people with the name “Emily Nelson.”
Lively’s Twitter account is hinting at the name as well, with a screenshot of someone playing Hangman. Creepy:
The women getting followed are equal parts thrilled beyond belief and weirded out:
does anyone want to tell me why Blake Lively followed me and had this as a bio. Goodbye cruel world some hacker is anti-Emily, my time has come 🙂 pic.twitter.com/Yqi5MtYoBW
— emslay (@emilayyy97) May 1, 2018
What is happening to Blake Lively? She deleted her Instagram pics and account and only following people who are called Emily Nelson and she just tweeted this… creepy pic.twitter.com/7Y4g7454YD
— Nour☽ (@nourrnegmm) May 1, 2018
And the people not named Emily Nelson are wondering, can they be? For the follow?
Tempted to change my name to Emily Nelson, so I can get a follow from Blake Lively. Lol.
— Val (@roryandjess) May 1, 2018
@blakelively if I change my instagram account to Emily Nelson you are going to follow me?
— •Cata• (@CataaR5) May 1, 2018
Really wishing my name was Emily Nelson right about now
— Alexandra Bruno (@abrunox0) May 1, 2018
And whoever is managing this stunt is leaning into the weird factor hard:
Blake’s Instagram DM conversation with one of the 26 Emily Nelson’s she follows. [via: emilynelsonofficial] pic.twitter.com/0ZbLaBgH9T
— Blake Lively News (@blakelivelyf) May 1, 2018
Some people have been jumping to the worst possible conclusions immediately:
If Blake lively and Ryan Reynolds are separated then I am blocking every single guy in my phone and social media bc I will lose faith in “love”
— Erika (@perezerk) May 1, 2018
BLAKE LIVELY FIX YOUR INSTA RIGHT NOW BEFORE I SCREAMMM
— Natalie ♡ 3 (@waywardbriana) May 1, 2018
DID RYAN CHEAT ON BLAKE WITH A GIRL NAMED EMILY NELSON OR AM I REACHING
— rachel / 94 (@firstoleave) May 1, 2018
Seriously thought Blake Lively blocked me on instagram and high-key panicked for a sec
— Alex Carter Thorn (@alexcarterthorn) May 1, 2018
Calm down!!
It turns out Lively is promoting a new movie, Taylor Swift-style. Buzzfeedreports she’s starring in an adaptation of a book called A Simple Favor, which is about a woman whose best friend Emily Nelson suddenly disappears. That is scary, but it’s also fiction.
It just goes to show that if you wait long enough, you might get noticed by a celebrity promotion:
Can you imagine just living life with the name “Emily Nelson”, then one day @blakelively follows you on Insta to promote her movie. Haha hi, I’m Emily.
— Sheila Hutchison (@sheilahutchers) May 1, 2018
Or you’ll try:
Someday your name will be called!
